TOYOTA
Choose Everything

When you are lucky enough to drive out a product that owns five different USPs, there’s only one thing you can do: merging all of them into one remarkable meta-USP. 

That calls for a pan-European integrated campaign, definitely.

YOUTUBE ADS LEADERBOARD // Italian Monthly Award // June 2018

Year // 2018
Client // Toyota Motor Europe
Agency // The&Partnership
City // Rome
Planning Director // Erwin Corio Flores
Creative Director // Fabrizio Caperna
Creative Team // Giambattista Menna, Roberto Ottolino, Eugenio Chiapparelli, Luca Scarponi, Sara Madeo
Account Team // Marco Marinucci, Paola Giordo
Project Manager // Federica Pasculli
Agency Producer // Ella Elliott
Production Company // Mercurio Cinematografica
Executive Producer // Luca Fanfani
Producer // Jessica Ferguson
Assistant Producer // Francesca Passalia
Photographer // Markus Wendler
Director // David Holm
Director of Photography // Justin Henning
Editor // Stuart Greenwald
Colourist // Orash
VFX Production // Bluepill
Post-Producer // Roberta Caimi
Sound Designer // Guido Smider