Great if your ideas are confused.
It means you have lots of ideas.

ADVERTISING

Speaking with the voice
of somebody else.

Still the fanciest way
to confuse other people.

Click here to discover more!

Logo Copydriver

FREESTYLE

Confusion calls for improvisation.
Improvisation calls for Freestyle School.

Discover the first method designed
to help creative people find better ideas
through the power of improvisation.

BOOKS

Want to feel less confused?
Only write books you’d like to read.

FUTURES

Why nervously stick to the present, when you can joyfully step into the chaos?

Currently researching

IDEAS FOR TOMORROW
The Futures of Creative Work

Please write to futures@confusion.works if you want to be part of the study.

SOUNDS

Take a break.
Listen to stories where nothing went as expected.

Dance with grooves from countries you would never think about.

ABOUT

Roberto Ottolino is very confused
He is a copywriter, a creative director, an author, a communication consultant, a lecturer.

Despite this, his works have been shortlisted at several international festivals, including Cannes Lions, New York Festival, Eurobest, ADC*E Awards, Golden Drum, ADCI Awards.

He is so confused he became a lifelong learner:

  • BA in Business Communications
  • MA in Advertising & New Media
  • MA in Copywriting
  • Executive Master in Business Administration
  • MA in Social Foresight
  • Postgraduate in Innovation & Design Thinking

Feel confused? Great!
Feel also welcome to write at
roberto@confusion.works