TOYOTA
As I Really Am

Part of the main “Start Your Impossible” international framework, which tells Toyota’s new positioning as a Global Mobility Company through a worldwide partnership with the Olympic and Paralympic Committees, this campaign stars Beatrice “Bebe” Vio, who managed to become Paralympic Fencing Champion at 19 after having lost all four limbs at 11. As she was already very famous in Italy, we searched for a yet unexplored chapter of her story, and discovered when she dreams at night she has no regrets about what she has lost.

The full campaign was made of a TV film, a mobile film and a series of social media contents.

CANNES LIONS // SHORTLIST // Film // Corporate Image
NEW YORK FESTIVAL // BRONZE // Film Craft // Cinematography
NEW YORK FESTIVAL // SHORTLIST // Film // Corporate Image
NEW YORK FESTIVAL // SHORTLIST // Film Craft // Best Use Of Music
EUROBEST // SHORTLIST // Film // Corporate Image
GOLDEN DRUM // SHORTLIST // Film // Corporate Image
GOLDEN DRUM // SHORTLIST // Film Craft // Cinematography
ADCI AWARDS // SHORTLIST // Film // TV
ADCI AWARDS // SHORTLIST // Film // Other Screens
ADCI AWARDS // SHORTLIST // Film // Craft Direction
ADCI AWARDS // SHORTLIST // PR // Testimonial

Year // 2018
Client // Toyota Motor Italy
Agency // The&Partnership
City // Rome
Planning Director // Erwin Corio Flores
Creative Director // Fabrizio Caperna
Creative Team // Giambattista Menna, Roberto Ottolino, Eugenio Chiapparelli, Luca Scarponi
Account Team // Marco Marinucci, Paola Giordo, Serena Giovinazzo
Project Manager // Federica Pasculli
Agency Producer // Cecilia Barberis
Production Company // Filmmaster Productions
Executive Producer // Lorenzo Cefis
Producer // Nicole Lord
Director // Philippe Tempelman
Director of Photography // Pat Scola
Colourist // Tom Poole
Film Editor // Johan Wik
Original Score Composer // Håkan Eriksson