SAN CARLO
Crea Il Tuo Gusto

For the first time in Italy, consumers were directly asked to create a new limited edition potato chips flavour. The contest was so successful it has been renewed for three more editions so far. Oh, and the Mint & Pepper chips were permanently confirmed on the shelf.

DMA AWARDS ITALY // SPECIAL // Social Media
DMA AWARDS ITALY // SILVER // Consumer Products
NC DIGITAL AWARDS // GOLD // Independent Agency of the Year
NC DIGITAL AWARDS // GOLD // Facebook Creativity
NC DIGITAL AWARDS // GOLD // Food Integrated Campaign
NC DIGITAL AWARDS // SILVER // Digital Integrated Campaign
NC DIGITAL AWARDS // SILVER // Food Campaign
NC DIGITAL AWARDS // BRONZE // Facebook Results
NC DIGITAL AWARDS // BRONZE // Facebook Campaign
NC DIGITAL AWARDS // BRONZE // Digital Branded Content
KEYAWARD // GOLD // Press, Outdoor & Promotion // Promo Consumer Products
KEYAWARD // GOLD // Interactive // Social Media Advertising Food

Year // 2014
Client // San Carlo Unichips
Agency // A-Tono
City // Milan
Creative Director // Sergio Müller
Creative Team // Riccardo Grandi, Riccardo D’Amaro, Roberto Ottolino
Account Manager // Simona Campo
Social Media Team // Andrea Mugerli, Alessandra Salemi