MERCEDES-BENZ
Mercedes Best

Mercedes Best was the first edition of an incentive program for all Mercedes-Benz after sales services: dealers achieving the best performances were awarded a 5 days trip to Dubai. For the launch of the contest, a wall clock showing the 3 hours timezone difference was sent to each workshop: an invitation to stay always ahead of time. Of course, the print service guys called us to inform we made a mistake with the numbers…

Year // 2012
Client // Mercedes-Benz Italy
Agency // Gruppo Roncaglia
City // Rome
Client Creative Director // Carla Leveratto
Art Director // Antonella Zurzolo
Copywriter // Roberto Ottolino
Account Manager // Valentina Castellani