GLIX
Everywear You Are

Naming, payoff and launch film for GLIX, an Italian startup offering a social buying platform for fashion. The client asked for an evocative neologism, able to work as both a noun and a verb; I proposed GLIX, a portmanteau of “glam pics”. 100% crasis, 0% crisis.

Year // 2015
Client // Glix
Agency // Inventori di Mondi
City // Rome
Art Director // Danilo Bubani
Copywriter // Roberto Ottolino
Director // Daniel Bedusa