FORD
The Human Car Configurator

The Italian proposition for a Euro Big 5 pitch: 10K pounds and 48 hours to craft a YouTube film and convince car buyers to prefer visiting dealers over websites. Because “Touching is better than watching. Live the experience of a Ford dealer. Live.” The video achieved the highest retention rate among the five, despite being almost 2’ long. Not bad. Not bad at all.

Year // 2016
Client // Ford Motor Italy
Agency // GTB
City // Rome
Creative Director // Federico Russo
Creative Team // Alberto Terribile, Fulvio Di Meo, Roberto Ottolino, Lucio Gagliardi
Client Service Director // Andrea Manfredonia
Digital Business Director // Chiara Di Loreto
Head of Production // Mara Bruschetti
Production Company // WhyWorry
Executive Producer // Diego Panadisi
Director // Mauro Mancini