FORD
Don’t Tap And Drive

An influencer-driven Instagram activation, designed to make people think about how quickly things can change on the road. We posted three pictures of empty streets on Ford Italy’s official account: as you tap on the screen suddenly a cloud of tags pops out, shaped respectively as a runner, a pram, a dog. 

All tagged profiles helped spreading the same message: don’t use your smartphone while you’re driving.

BOARD - Don't Tap and Drive

ADCI AWARDS // BRONZE // Cyber // Social Media
ADCI AWARDS // SHORTLIST // Cyber // Innovative Use Of Technology

 

Year // 2017
Client // Ford Motor Italy
Agency // GTB
City // Rome
Creative Director // Federico Russo
Creative Team // Stefania Esposito, Elisabetta D’Alessandro, Roberto Ottolino
Social Media Team // Danielantonio Di Palma, Claudia Spaziano
Client Service Director // Andrea Manfredonia
Head of Production // Mara Bruschetti