DMA ITALY
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That glorious time I won an under-30 contest two weeks before turning 30. The brief was crafting a print ad to convince direct marketers to enter their best works for the new edition of the DMA Awards. 

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We managed to transform the static print page into an interactive format, and secured our prize trip to Boston and New York. Bello, isn’t it? (N.B. “BELLO” is the Italian for “Beautiful”.)

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Change your point of view.
You hit the target. You found an idea even your competitor has appreciated.
Your client is overjoyed. Don’t you think you deserve an award? We do.
Because we believe the most beautiful work is the work that works.

 

DMA AWARDS ITALY // GOLD // The Call For The Call For Entry

 

Year // 2015
Client // Direct Marketing Association Italy
Agency // A-Tono
City // Milan
Creative Director // Sergio Müller
Sr Art Director // Riccardo D’Amaro
Sr Copywriter // Roberto Ottolino