POST-IT
Sticky Love

Possibly my bravest piece so far. For the launch of the long-lasting Super Sticky Post-it notes we asked a real pregnant woman to use them to tell the power of the longest-lasting human feeling: motherly love. We helped her crafting a monthly video-diary of her sweet waiting to be posted on Facebook and, most important, to be seen one day by the most important person in her life: her daughter.

WINA AWARDS // SILVER // Social Media Interactive
WINA AWARDS // SILVER // Action in Social Media
DMA AWARDS ITALY // GOLD // Consumer Products
DMA AWARDS ITALY // SPECIAL // Digital Content and Video

Year // 2016
Client // 3M Italy
Agency // A-Tono
City // Milan
Creative Director // Sergio Müller
Sr Art Director // Stefano Gianuario
Jr Art Director // Giulia Mandalà
Sr Copywriter // Roberto Ottolino
Account Director // Jacopo Taffuri
Social Media Team // Marta Galiazzo, Alessandra Salemi